Benefits of Consolidating your Tech Stack for Franchise’s

July 15, 2024

7 Minutes

Daniel Marr

Founder, Franchise Funnels

Increase Your Ability To Out-Execute The Competition With a Consolidated Tech Stack

Franchisors undoubtedly need technology to run their businesses. A well-integrated tech stack simplifies everything from sales and marketing to compliance management and customer relations, ensuring smooth and efficient operations. But technology needs to be added thoughtfully, and this is especially true for franchise organisations, which face unique challenges when constructing a digital workplace that serves all employees, as well as franchise owners across the wider network.

Typically, as an organisation’s needs change whether due to growth, innovation, responses to industry and workforce challenges, or efforts to increase competitiveness it tends to accumulate more and more technology. These apps and platforms often serve singular purposes, leaving companies with a tech stack that is cumbersome and inefficient.

Common single-use platforms for franchise organisations can include:

  • Sales Pipeline and CRM
  • VoIP Calling / IVR Phone Systems
  • SMS Marketing
  • Email Marketing
  • Social Media Management
  • Document and Contract Signing and Management
  • Calendar Booking and Appointments
  • Franchisee Compliance / Management Software
  • Website / Landing Page Builders
  • Learning Management System
  • Discovery Relationship Manager Software
  • Reporting Software
  • Chatbots / Widgets
  • Form and Survey Builders
  • AI Tools and Automation Tools
  • File Management

The Impact of Technology Overload on Franchise Brands

Technology bloat has widespread implications for an entire franchise organisation, from frontline staff and franchise owners to corporate teams and executives. When employees are faced with too many technology solutions to facilitate their work, they suffer from digital overload and confusion. Employees grow frustrated when they forget which platform to use for which task, leading to frustration and fatigue when they’re expected to bookmark a new website or download yet another app onto their devices.

15 Reasons Why You Should Consolidate Your Tech Stack

Franchise technology consolidation is essential to ensuring employees can easily find what they need to stay informed and up to date. For IT teams, having too much tech in the digital workplace means more vendors to vet and maintain, and more platforms on which to support employees or franchisees who are having issues.

Read on to discover the benefits to franchises that actively work on a consolidated tech stack and the unique considerations franchisors must make when consolidating technology.

1. Streamlined Operations

Having a unified tech stack simplifies operational workflows, reducing the time spent on administrative tasks and allowing franchise owners to focus more on strategic growth. When all tools work seamlessly together, the day-to-day operations become more efficient, leading to smoother franchise management​​​​.

2. Improved Data Accuracy and Accessibility

When your franchise’s information is scattered across various siloed tools, it becomes challenging to maintain data accuracy. A consolidated tech stack ensures that all data is in one place, enhancing accuracy and making important information readily accessible to all relevant parties. This is crucial for informed decision-making and operational consistency​​.

3. Efficiency

Managing multiple software subscriptions can be cumbersome. Consolidating tech tools reduces inefficiencies by eliminating redundant software and the need for extensive training on multiple platforms. This means more resources can be allocated to growth-oriented initiatives​​.

4. Enhanced Customer Experience

A cohesive tech stack can provide a seamless customer or prospect experience. From streamlined booking systems to consistent communication and service delivery, customers will enjoy a more integrated and satisfying interaction with your franchise.

5. Better Decision Making

Integrated tools provide comprehensive insights, aiding in more informed decision-making. With unified dashboards and reports, franchise owners can access all the critical data they need in one place, leading to more strategic and timely decisions.

6. Scalability

A consolidated tech stack supports scalability, making it easier to add new franchise locations without the headache of integrating disparate systems. This flexibility is vital for franchises looking to expand their footprint efficiently​​.

7. Security

A single tech ecosystem enhances security by reducing potential vulnerabilities. With fewer platforms, there are fewer points of potential data breaches. Consistent security policies are easier to implement, and centralised control over security settings and protocols simplifies management.

8. Compliance

Ensuring compliance within a franchise is multifaceted, encompassing adherence to industry regulations and internal standards. Unified tools help ensure franchisees adhere to the operational standards and use assets provided by the home office correctly. Home office staff can better follow the franchise code of conduct and maintain accurate record-keeping. Regulatory compliance is simplified, reducing the risk of fines and legal issues​​.

9. Consistency Across Franchises

Maintaining consistency in brand experience across all franchise locations is crucial. A consolidated tech stack ensures that all locations adhere to the same standards and protocols, delivering a uniform customer experience​​.

10. Employee Satisfaction and Increased Productivity

A unified system improves employee satisfaction by reducing the learning curve and frustration associated with managing multiple tools. This leads to increased productivity as employees can focus more on their core responsibilities rather than administrative hassles​​.

11. Leveraging the Power of AI

To fully leverage the power of Automation and AI, it’s essential to have clean, integrated data. AI requires clean data to be effective, and when information is scattered across various tools, extracting relevant data becomes challenging. A unified platform ensures the data is comprehensive, providing AI with the rich context it needs to perform optimally. A single, unified platform also streamlines your sales process, making it easier to manage, allowing sales teams to spend more time engaging with prospects and building meaningful relationships​​​​.

12. Improved Efficiency and Productivity

Tech stack consolidation can save employees significant time and boost productivity by reducing the need to switch between different applications. This decreases cognitive load, allowing employees to focus better and enabling smoother workflows​​​​.

13. Improved Visibility and Control

A consolidated tech stack offers better oversight of business operations. It provides a comprehensive view of data and processes, better meets evolving security demands, and simplifies the tracking and management of various operations.

14. Streamlined Vendor Management

Dealing with fewer software providers simplifies support, troubleshooting, and vendor management processes. It also builds more robust relationships with key vendors, reducing the time spent on contract negotiations​​.

15. Cost Savings

The average company spends $2,623 per employee per year on SaaS products, and with many businesses using over 100 different SaaS apps, these costs add up quickly. By streamlining and reducing the number of tools, franchises can eliminate redundancies, negotiate better pricing agreements, and reduce costs associated with software licensing and subscriptions​​.

Final Words

Consolidating your franchise’s tech tools into one stack is not just a trend but a strategic necessity. It enhances operational efficiency, data accuracy, customer experience, and scalability while preparing your business for future technological advancements. If you’re ready to streamline your sales and leverage AI to its fullest potential, it’s time to start consolidating your tech tools today.

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